Shopply

Shopply is a native iOS app that turns everyday household coordination into one shared, real-time experience. Families build ToDo- and shopping lists together, plan weekly dinners, and import recipes directly from their favorite sites - all synced instantly across every family member's phone.

Why we invested

Household coordination remains a surprisingly manual, fragmented process. Most families still juggle sticky notes, group chats, and mismatched apps to manage groceries and meal planning, creating friction in an everyday task that technology has largely left behind.

Shopply solves this with a focused, beautifully simple product built specifically for families rather than individuals. Real-time list sharing, smart item categorization, and one-tap recipe import give it strong product-market fit in an underserved consumer segment with high daily engagement potential.

We contribute with strategic advisory on go-to-market, monetization, and product expansion to help Shopply scale from early adopters to a category-defining consumer app.